Young Urban Project Introduction
Young Urban Project offers a comprehensive Digital Marketing Course Online, designed to provide flexibility and resources for individuals seeking to enhance their digital marketing skills or jumpstart a new career path. The course is a 12-week advanced program that includes live cohort-based learning, practical assignments, and personal career assistance. With a 5* Google Rating and over 1000 learners, Young Urban Project's course is recognized for its interactive teaching methodology and measurable outcomes.
Young Urban Project Features
Live Interactive Classes
The Digital Marketing Course by Young Urban Project features 100% live, interactive classes. These sessions are tailored to provide a hands-on learning experience, allowing participants to engage with industry experts and mentors directly.
Practical ROI-Focused Teaching Methodology
The course curriculum is designed to be practical and focused on delivering a return on investment. Students will learn to create digital marketing strategies that are effective and measurable, ensuring they can apply their knowledge to real-world scenarios.
Personalized Career Assistance
Young Urban Project offers dedicated career assistance to help students navigate their career paths post-completion. This includes resume building, interview preparation, and networking opportunities.
Industry-Recognized Certificate
Upon completing the course, students receive an industry-recognized certificate that can be shared on professional platforms like LinkedIn, adding credibility to their skills.
Hands-On Assignments
The course includes hands-on assignments that simulate real-world digital marketing challenges. These assignments help students build a portfolio of work that they can showcase to potential employers.
Young Urban Project Curriculum Details
Week 1: Fundamentals & Digital Marketing Strategy
This week covers the basics of digital marketing, including the importance of digital marketing for businesses, traditional vs. digital marketing, and how to craft a digital marketing plan.
Week 2: Building No-code website & Landing Pages
Students learn how to build websites and landing pages without coding. This module covers website fundamentals, CMS basics, and how to create high-converting landing pages.
Week 3: Search Engine Optimization (SEO)
Here, participants dive into the world of SEO, understanding search engines' working, on-page and off-page SEO strategies, and how to use tools like SEMRush for keyword research.
Week 4: Facebook & Instagram (Meta) Ads
This module focuses on running ROI-focused Meta Ads, covering campaign structure, audience targeting, and ad creatives.
Week 5: Google Ads - Search, Display, YouTube
Students learn the fundamentals of Google Ads, including search campaign setup, display ads, and running YouTube ad campaigns.
Week 6: Social Media and Content Marketing
This week covers social media strategy, content creation, and the importance of social media in the marketing mix.
Week 7: Marketing Automation & WhatsApp Marketing
Participants learn about marketing automation, no-code automation tools, and how to leverage WhatsApp for marketing purposes.
Week 8: Email Marketing
The module focuses on email marketing strategies, including lead magnets, email sequences, and automation.
Week 9: Marketing Analytics - GA4, GTM
Students learn about Google Analytics 4, Google Tag Manager, and how to track and analyze marketing efforts.
Week 10: E-commerce Marketing (for D2C)
This module covers e-commerce marketing strategies, including Google Merchant Center and Meta Catalog ads.
Week 11: LinkedIn Marketing and Personal Branding
Participants learn how to use LinkedIn for marketing and personal branding, including profile optimization and content strategy.
Week 12: Capstone Project
The final week involves working on a real brand strategy brief, providing students with practical experience and the opportunity to showcase their skills.
Young Urban Project FAQs
About Digital Marketing FAQs
Q: What is digital marketing?
Digital marketing involves promoting brands to engage potential customers through various digital channels, including the internet and other digital communication platforms.
Q: Who can join this course?
Anyone can join the course, regardless of prior experience.
Q: Do you provide Course Certificates?
Yes, a valid certificate is provided upon course completion.
Digital Marketing Syllabus
Q: What is the syllabus for the Digital Marketing Course online?
The syllabus covers digital marketing strategy, no-code website building, SEO, social media marketing, and more, over a 12-week period.
Q: Will I get the recordings of live classes?
Yes, lifetime access to recordings is provided.
Digital Marketing Growth & Scope
Q: Is there growth in digital marketing?
The digital marketing industry is expected to see substantial growth, with the global market projected to reach USD 1,310.3 billion by 2033.
Q: Is digital marketing a good career?
Digital marketing offers diverse roles and opportunities for growth, making it a rewarding career for many.
